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Glossary

Voice cloning

Voice cloning: Voice cloning is the use of AI to reproduce a specific person's voice from a short audio sample, so that a scam call can sound like a family member.

Updated February 1, 2027

An example

A call that sounds like your grandson, made from a clip of his graduation speech on Instagram.

Why it matters to you

A familiar voice is no longer proof of anything. Agree a family word and always call back on a known number.

Where to go next

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See also

  • Vishing

    Vishing is phishing by phone call: a caller impersonates a bank, government agency or family member to get money or account access.

  • Deepfake

    A deepfake is a video, image or audio recording generated or altered by AI to show a real person saying or doing something they did not.